Does it really work?
We get asked this all the time.
Yes, it really does work! Our Agent EKG Score™ is accurate 81% of the time in predicting when an agent is likely to leave your brokerage…
Proof!
This picture from the dashboard of an existing customer proves that 3 Data Pulse does in fact help predict agent attrition.
The top graph shows how the risk for all agents leaving the company grows through December.
The bottom graph shows the total active agent count.
As you can see, as the risk grows month after month, they eventually lose a couple of agents. Thanks to 3 Data Pulse, they were able to get ahead of the curve, and prevent any more agents from leaving.
With individual agent scoring, they were able to target the agents who were most at risk of leaving first, thus, saving time and money by resolving the most critical issues immediately.
A solid retention strategy is critical in today's ultra-competitive brokerage market, but a system to help track it is essential.
So, how does it work?
Historically, if you were concerned about an agent leaving, you would look at their pending/contract data as well as their listing inventory. If an agent historically had 5-7 listings in their portfolio, all of a sudden has none, this was a sign of a problem.
3 Data Pulse not only looks at an agent’s pending/contract data for you automatically but also looks at over 20 other criteria to help you keep more of your agents and exponentially to grow your company.
The data that 3 Data Pulse takes into account is already at your fingertips but would require having a department of people working full-time, day and night, to analyze everything and give you a risk score which we call an Agent EKG Score™.
Here is a list of some of the factors that 3 Data Pulse considers when assigning an EKG (risk) Score to an agent:
Shifts in production (positive and negative)
Changes in behavior and engagement
Stressful situations at home and work
Missing key milestones
Satisfaction or dissatisfaction with the company
The amount of quality time YOU are spending with an agent
The level YOU are being proactive and connecting with an agent
Again, all data that you have available to you and things that you might be able to observe for yourself, but with 50, 100, 5,000 agents, it’s almost impossible to get a clear picture, every day of each of your most valuable assets - your agents.
Don’t just take our word for it…
Of course we are proud of what we have built, but we are even more proud of the clients that we have helped grow their businesses.
In an interview between Phillip Gagnon, 3 Data Pulse Owner and Consultant, and Anna-Marie Ellison, Managing Partner at ERA King Real Estate, they discuss how 3 Data Pulse helped Anna-Marie increase her agents’ business by an average of 22%, year-over-year.
